Services: Concept, Spatial Design, Experiential Design, UI/UX Design, Design System Components
Key Takeaways
- Pop-up space featuring mix of analog and digital interactions
- Well situated in Soho to gain the most foot traffic
- Pop-up had impressive social media reach and impressions
Unilever and St. Ives wanted to jump on the pop-up retail experience to elevate their brand and chose NYC as the place to do it.
I consulted with St. Ives on ideating and creating this pop-up store concept that allowed the brand’s fans and the curious alike to come in and dig into the ingredients that make St. Ives a heritage brand.
Users could create their own custom concoctions of famous St. Ives products like scrubs and lotions, all within a wellness-centric environment. These bespoke products were then branded and named accordingly, allowing the participant to take home this prized collaboration.
Technologies: Adobe CS, Figma, SketchUp